As Creative Director at Progressive Lighting, I manage the creative operations of five different brands and websites, as well as plan and execute creative and brand strategy. As a company operating across a variety of channels, including B2B, B2C, E-Commerce, and Brick & Mortar, there are different needs for each brand in each channel. With our in-house agency of design, development, social media, content, copy, and photography experts, I lead our agency to help our brands reach the market by creating websites and landing pages, email marketing, and digital campaigns, as well as utilizing traditional media such as billboards, radio & television, magazine ads, and store signage.
