Progressive Lighting

As Creative Director at Progressive Lighting, I manage the creative operations of five different brands and websites, as well as plan and execute creative and brand strategy. As a company operating across a variety of channels, including B2B, B2C, E-Commerce, and Brick & Mortar, there are different needs for each brand in each channel. With our in-house agency of design, development, social media, content, copy, and photography experts, I lead our agency to help our brands reach the market by creating websites and landing pages, email marketing, and digital campaigns, as well as utilizing traditional media such as billboards, radio & television, magazine ads, and store signage.

Directed the design and user experience to upgrade brand vision, resulting in improved site stability and performance, leading to a 20% increase in conversion and 200% increase in click through rates.

Geo-fencing digital ad campaign and landing page design served to customers walking into geo-targeted competitor locations – partnering with Propellant Media for placement and distribution, the campaign has been successful with a high engagement rate of 0.16% CTR (programmatic benchmark being 0.10%) and hundreds of clicks and walk-ins.

progressivelighting.com/whyus