Savoy House

As Creative Director at Progressive Lighting, I manage the creative operations of five different brands across five websites, including Savoy House, Progressive Lighting's B2B supplier brand of lighting products. Partners and marketplaces include: Wayfair, Home Depot, Ferguson, Menards, Macy's, and Bed Bath & Beyond.

Magazine & Editorial Strategy

Strategy: Maximize brand exposure and saturate the market with new product lines through partner collaborations. RUE is the quarterly magazine of the wildly popular RUE website and social media feed that millions of designers and design enthusiasts love. Likewise, Lighting magazine is your expertly curated guide to the latest styles and trends from leading lighting manufacturers. Savoy House strategically partners and places itself amongst the top authorities in home design and decor, helping catapult Savoy House Lighting to top tier and top-of-mind in the market.