Savoy House

As Creative Director at Progressive Lighting, I manage the creative operations of five brands, including Savoy House, Progressive Lighting's B2B wholesale brand. Partners and marketplaces include: Wayfair, Home Depot, Ferguson Home, Menards, Macy's, and Bed Bath & Beyond.

Savoy | Breegan Jane

Led the creative development and launch support for a high-visibility designer collaboration with interior designer and TV personality Breegan Jane for Savoy House. My role focused on translating the collection’s point of view into compelling brand storytelling across campaign assets, digital marketing, and launch visuals — balancing elevated design aesthetics with strong commercial appeal. The project required thoughtful creative, cross-functional collaboration, and a sharp eye for how to position licensed product in a way that was both designer oriented and aspirational as well as marketable.

Postcard

Branded Match Box

Poster - Book Signing Event

Poster - Tradeshow Event

Breegan on Wayfair

Magazine & Editorial Strategy

Strategy: Maximize brand exposure and saturate the market with new product lines through partner collaborations. RUE is the quarterly magazine of the wildly popular RUE website and social media feed that millions of designers and design enthusiasts love. Likewise, Lighting magazine is the expertly curated guide to the latest styles and trends in home and fashion. Savoy House strategically partners and places itself amongst top authorities in home design and decor, helping catapult the brand to top tier and top-of-mind in the market.